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Two-wheeler industry analysis intelligent network products are expected to expand market share
Electric two-wheeler industry analysis The development of China's electric two-wheeler industry has gone through four stages, namely, the initial stage, the preliminary scale stage, the high-speed development stage and the mature stage. In the initial stage, the market conducted in-depth research on the key technologies of the four major components of electric two-wheelers (motors, batteries, chargers and controllers). In the initial scale stage, the characteristics of environmental protection, convenience and cheap make the electric two-wheeler gradually become an alternative product for motorcycles and an upgrade product for bicycles. With the release of the Road Traffic Safety Law of the People's Republic of China in 2004, the electric two-wheeler industry has entered a stage of rapid development. With the slowdown in economic growth and the adjustment of industrial structure, the development speed of the electric two-wheeler industry has begun to slow down and entered a mature stage. With the increasing improvement of motor and battery technology, the rapid penetration of technologies such as Internet of Things, mobile communication, positioning, artificial intelligence, big data and cloud computing, two-wheeled electric vehicles are equipped with intelligent hardware and software and data interactive transmission systems, with vehicle intelligence, vehicle control intelligence and data intelligence, so that riders can get a more intelligent, efficient, convenient and safe green travel experience. The Ministry of Transport issued the "Comprehensive transport service" 14th Five-Year development Plan "pointed out that accelerate the construction of green transport development system, which mentioned that during the" 14th Five-Year Plan "period, will choose about 100 cities to carry out green travel action, and strive to more than 60% of the city green travel proportion reached 70%, green travel service satisfaction rate is not less than 80%. Two-wheeled electric mobility is expected to make greater contributions to achieving the above goals. Since 2021, the output of bicycles and electric bicycles has grown at a double-digit rate for four consecutive months. From January to June 2021, the output of enterprises above the scale of bicycles has reached 25.187 million units, an increase of 19.7%. Electric bicycle enterprises above designated size produced 16.202 million units, an increase of 33.6%. At the same time, the industry strives to seize the opportunity, actively expand the market space, sports and leisure bicycles, intelligent lithium electrochemical new national standard electric bicycles and electric power bicycles, become a new consumption growth point. In the first half of the year, in the 19 major industries of light industry, only bicycles (including electric bicycles), batteries, home appliances, hardware and other industries added value growth rate of more than 30%, of which bicycles than the entire light industry industry 16.8 percentage points higher than the national industrial growth rate of 18.4 percentage points, the industry development trend continues to consolidate. According to the report of the Industrial Research Institute of China, the investment potential and development prospects of China's electric two-wheeler industry in 2022-2027 are analyzed In China, electric two-wheelers have a unique market, and there are very serious traffic problems and vehicle emissions pollution problems in major cities. As a small, medium-speed and short-distance daily transportation, electric bicycles are very ideal, and they have unique development conditions and broad application prospects in China. China's electric two-wheeler industry has developed to the present, and its market size is in a leading position in the global market. At this stage, China's electric has become an industry with a high degree of marketization and fierce competition, showing a market pattern of two strong hegemony and scattered regional distribution. Electric bicycle production enterprises have gradually opened up the distance in scale, profitability, competitiveness and market influence, and the hierarchy is obvious. The trend of younger consumers of electric two-wheelers is more obvious, user demand increases, the intelligent requirements for products also increase, product consumption attributes are further enhanced, and electric two-wheelers are gradually moving closer to the consumer market. Smart connected products are expected to expand market share In the first half of 2021, backbone enterprises launched a series of intelligent and networked electric bicycle new products, once again making waves in the market. All the operations of the vehicle can be completed through a mobile phone, the application of voice interaction technology makes the human-vehicle interaction of the electric bicycle more friendly, and the deep cooperation with the Beidou navigation system to achieve speed supervision and vehicle safety monitoring, etc. These intelligent network products greatly enhance the consumer experience and expand the market space. In the next step, the industry should continue to increase product innovation, make efforts in networking, digital and intelligent products, and better meet the needs of consumption upgrading.
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